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E-Commerce Shipping Solutions: Your Guide to Achieve Shipping Profitability Shipping plays a vital role in ensuring then you have a successful business online or e-commerce, prioritizing having an effective and efficient shipping strategy. An excellent shipping service differentiates your business from your competitors, and this is one of the most important aspects that customer check before buying a product online. Achieving an excellent shipping strategy requires proper coordination and participation of multiple teams such as your shipping and fulfillment team, marketing team, website design and development team and your customer support team. There should be a full involvement of all these teams and everyone in the organization, disseminating information and implementation of effective shipping solutions for your e-commerce business. First, you need to assemble a dedicated team for specific functions in achieving your shipping goals, basing on your customers’ needs and expectations, while maintaining your margins. It is important to properly coordinate with your marketing team to formulate shipping options and promotions such as flat rate or free shipping in order to increase your site’s visitors or increase order value. It is crucial for your web design and development team to make sure that you have a reliable website showing our current shipping options, promotions and other forms of notification to eligible customers. No matter what shipping option your customers choose, it is the duty of your shipment and fulfillment team to ensure that customer orders are picked, properly packed and shipped on time. It is essential that your customer support team must be knowledgeable and highly-skilled to answer customer questions appropriately basing on your current shipping options and promotions. After assembling your team, the next step is defining your shipping goals through increasing average order value, increasing your conversions, expanding market or target audience, decreasing cost, and improving operational efficiency. You can expand your target audience or your market by offering more shipping options to reach new customers or new areas where you couldn’t deliver your products previously such as an in-store pickup or local delivery. For your shipping solution, always communicate with trusted and reputable carriers in order to find out their shipping rates and consider shipping options, shipping destinations, and the product size, weight, and dimensions. The different types of shipping options you can discuss with your dedicated teams are a free in-store pickup, LT freight carriers, same-day delivery, next-day delivery and free shipping.
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