Business success is crucially based on promoting products and services in order to get new customers. Internet and world wide web growth has been highly credited to the initiation and elevation of technology over the years where it supplies a wide range of information to many people in regard to products and services offered by business owners, this creates awareness to many consumers. Companies of this day and age have dared to use online commerce as their dominant advertising channel, to other means of marketing to sell their products and services targeting customers that see the online advertisements they make since information about the merchandise is given to the consumers such as quality and pricing. The internet is a user-friendly tool because it allows instant satisfaction through making orders, payments as well as delivery.
Huge communication means have been set up by companies where time taken by customers to communicate with them has reduced significantly because they offer their contacts on their websites like emails where consumers can easily use to communicate with the businesses. The businesses are able to enhance their image and create awareness on their products which in turn has led to increased sales. Companies save on costs such as holding costs, rental costs and storage costs, when purchase of products is made using credit cards, time taken to carry out purchase transactions is also reduced.
Complete knowledge about a product like pricing, is paramount before deciding to buy the product and compare it with the budgets the customer has made. A purchaser is able to make an enlightened choice about a product before buying, by inquiring and getting complete information about it in the internet like its pricing, the business location as well as other products offered by the company.
Online advertising has significantly competed and improved more than old methods of advertising like radio advertising. Significant characteristics are associated with online advertising like member registration, opinion polls where consumers are given a chance to give their points of view on services offered and newsletters where businesses direct and inform their members on recent changes.
Different approaches should be accepted for online marketing to be actualized. unmistakable information as well as entertaining information should be proposed by the websites used. Customers should be able to access and maneuver the site with ease and should be able to understand it. Comparative advantage against competitors can be achieved when business owners understand information technology and effect current marketing strategies where their consumers can access important services such safe and quick transactions.